The Business of Art

2021 Business of Art Class Schedule


Annual Workshop Series

Free for Arts Council Members/$15 for General Public
Pre-Registration Required: 607-723-4620 or

Unless otherwise indicated, programs to be held at: 95 Court Street, Level 1M, Binghamton, NY 13901

Business of Art Workshop Series

The opportunity for artists of all disciplines to learn essential business success strategies in a supportive environment. The instructors and facilitators have many years of successful experience in various business ventures throughout the arts community. Participants will learn many of their tried and true best practices. If you are already in business, thinking of launching a career as a professional artist (visual, performing, literary, and digital) or would like to attend and network with other members of the arts community – you’re welcome to join!

Non-member Payment

2021 Business of Art Workshop Schedule

Portfolio Review
SATURDAY APR. 24, 2021 | 10am to 2pm
BCAC Conference Space 95 Court St. Level 1M Binghamton, NY
Presenters: Orazio Salati & Cindy Henry

Open to Students and Adults, Portfolio Review will give you the opportunity to share your work to be critiqued and considered. Join us in April for a Portfolio review! Reviews will be conducted by local Arts Educators and Artists Orazio Salati and Cindy Henry. Both artists have years of experience in Arts Education and creating art themselves. Portfolio Reviews are FREE for Broome County High School Students and Broome County Arts Council members, and $15 for all others.

Pre-registration is required as review time-slots are limited. Email or call (607)723-4620 to secure your timeslot today!




Gallery Representation: How to Approach Galleries with Your Work
SATURDAY MAY 15th 2021 | 11:00AM – 1:00PM
Presenter: Orazio Salati

Have you ever wondered how artists approach galleries with their work? Join us in May for a workshop with local gallery owner and artist, Orazio Salati! Orazio Salati has over 30 years of experience creating, exhibiting, and representing in galleries. Free for Broome County Arts Council members, and $15 for all others. The presentation will be in person at Broome County Arts Council – limit of 8 people.

Contact Shawna at or call (607)723-4620 with any questions.



Photographing Your Artwork
SATURDAY JUNE 26, 2021 | 11am – 1pm
Presenter: Liam Axton, Photographer and Gallery Assistant of Artisan Gallery

High quality images of your artwork can make all the difference in submitting samples of your work to galleries, publications, colleges, and more. Join Liam Axton in learning how to set up your work and how to set up your camera to get the best shot you can.

Liam Axton is a photographer who recently graduated with his BFA in photography from SUNY New Paltz in December of 2018. Since then he has been creating personal photo stories and working on street photography in the Binghamton area.



Intro to Adobe: Photoshop, Illustrator, and InDesign
SATURDAY JULY 24, 2021 | 11am – 1pm
Presenter: Bella Seastrand, Sales and Marketing Associate of Broome County Arts Council

Learn the basics of Adobe Photoshop, Illustrator, and InDesign in this live, virtual workshop with Bella Seastrand! Bella is the Sales and Marketing Associate for the Broome County Arts Council, and holds a BA in Graphic Design from Binghamton University. Participants who complete the workshop will know how to do basic design and photo editing using this software. Design principles will also be covered in this course.

Access to Adobe Subscription is highly recommended.



Building an Online Presence
SATURDAY AUGUST 21, 2021 | 11am – 1pm
Presenter: Shawna Stevenson, Director of Programs and Marketing, BCAC

Broome County Arts Council’s Director of Programs and Marketing will lead participants through the basics of getting their artworks showcased online. Participants will be guided through how to create a domain name, use a website template, considerations for their artwork, and how to use social media to their advantage. Additionally, there will be a tutorial on embedding copyright information into their digital images using Adobe Bridge. Artists will have the opportunity to ask any questions related to this topic at the end of the course, and will be provided useful links to help get their work online. This is a virtual class. Access will be provided upon registration.



Building Social Media Marketing Strategies for Artists
SATURDAY NOVEMBER 13, 2021 | 1pm – 3pm
Presenter: Jenny Chang

Jenny Chang is an Arts Marketing professional with 12 years in the arts industry working at galleries, museums, luxury brand and non-profit organizations. She was the Gallery & Events Manager at the Broome County Arts Council, overseeing marketing strategies and activities of gallery’s exhibitions and events. During her tenure at BCAC, she helped open a new gallery, held monthly exhibitions, launched e-Commerce site, and started a series of artist interview videos. She is currently pursuing an MBA degree at Binghamton University.

Workshop Description: Participants will be led through the basics of branding and social media marketing strategy, receive one-on-one consultation to find and develop their own brand voice as artists, and be given time to work on a digital marketing plan. Participants will be able to explore different social media platforms to evaluate what may work bests for promoting their artworks. Artists will have the opportunity to ask any questions related to this topic and be provided useful links at the end of the course. This is a virtual class. Access will be provided upon registration.